A leading higher education institution partnered with Globinex Research to assess brand equity among prospective students and alumni. Through a mixed-methods study combining online surveys and in-depth interviews, we measured awareness, perception, and consideration across key markets. The findings shaped a refreshed enrollment marketing strategy, helping the institution strengthen its competitive position and better communicate its value proposition to future students.
View Case StudyA global automotive manufacturer engaged Globinex Research to evaluate the end-to-end customer experience across its dealership network. We combined mystery shopping, CATI surveys, and journey mapping to pinpoint friction points in the sales and service process. The resulting insights informed a dealership training program and service redesign that measurably improved customer satisfaction and repeat-purchase intent.
View Case StudyA consumer electronics brand needed continuous visibility into brand health as new competitors entered the market. Globinex Research launched a quarterly brand tracking study spanning five markets, measuring awareness, preference, and Net Promoter Score. The ongoing data stream gave the client an early-warning system for shifting sentiment, enabling faster, more confident marketing and product decisions.
View Case StudyAhead of a major retail expansion, a leading FMCG retailer needed reliable market intelligence to prioritize new locations. Globinex Research delivered a market sizing and site-selection study combining secondary data, on-ground fieldwork, and consumer surveys across target regions. The findings gave the client's leadership team the confidence to greenlight expansion into three new markets.
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